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2011 Press Release

FOR IMMEDIATE RELEASE
Contact:
Cortney Heimerl
414-940-0490
ceheimerl@gmail.com
hovercraftmke@gmail.com
http://hovercraftmke.blogspot.com/

Hover Craft 
[a Milwaukee showcase of artists, crafters, businesses and musicians]
Second Annual Event
Saturday, December 3, 2011
Marketplace event: 12:00 - 6:00 pm, Sweet Water Organics, Admission: $2, children free
Party: 9:30 - 2:30 am, Franks Power Plant, Admission $5, over 21 only

Hover Craft is pleased to announce its second annual one-day only marketplace event to take place on December 3rd at Sweet Water Organics (2151 S. Robinson Avenue) in the heart of Bay View featuring a diverse assortment of local artists, crafters, designers, makers and performers. 

Hover Craft was produced to support the emerging creative arts community in Milwaukee, Wisconsin by providing an impermanent brick and mortar space to encourage makers of all sorts to showcase their talents and encourage individuals to interact with their own community.  Through the experience of buying goods directly from a member of the immediate community, we hope that residents will come to understand that shopping local is an important aspect of life and one that will benefit the city of Milwaukee directly.  Hover Craft will encourage this trend further by providing a space for local businesses to promote themselves as well.

Hover Craft intentionally requests a modest vendor fee so that amateur artists and crafters can participate without intimidation or restriction.  Since we have included both amateur and professional makers we are pleased to have many individuals who are selling their wares directly to the public for the first time ever alongside seasoned makers who will be sharing an excellence in their craft.  When curating the event we aspired to keep makers and their wares creative, alternative and fresh.

Alongside our many crafters, artists and designers, Hover Craft has also included contemporary multimedia including a variety of performance and education-based booths.  There will be performance art, craft demonstrations, free make and take tutorials and local deejays throughout the day.  

This second annual event will be held at Sweet Water Organics, an urban fish and vegetable farm whose goal is to provide safe food for our local community.  Partnering with Sweet Water means that Hover Craft will be able to continue to expand on our mission to help our local community flourish through educating community members on what gems exist locally.  Mini tours of the facility will be available.

PARTY:  What is a craft fair without an after party?  It will be held at Franks Power Plant (2800 S. Kinnickinnic Avenue) at 9:30 pm and will feature the music of Techicolor Teeth, The Facts Machine, The Happy Thoughts with special guests Christmas Chids and Jake Kornley.


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